https://www.douglasmello.com/cases daily 1.0 2023-04-13 https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/3e49ad18-0333-49ab-a196-c3f53ae260c9/DM+AUG+2022.jpg https://www.douglasmello.com/cases/who-owns-christmas monthly 0.5 2023-04-13 https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/f48355f8-a7a5-474c-a946-ce60efe70faf/DouglasCase01-02.png Cases - Who owns Christmas? - Make it stand out An approximate idea of chocolate consumption in Mexico. https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/7874a87a-d9d6-46a0-9eaa-eb26a07ce855/DouglasCase01-03.png Cases - Who owns Christmas? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/4cd22249-4f03-4ba0-b594-ddff831176f3/DouglasCase01-05.png Cases - Who owns Christmas? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/02372f8c-b014-4ec7-8673-73ff0122ed84/DouglasCase01-09.png Cases - Who owns Christmas? - Make it stand out A typical Christmas display of Ferrero Rocher, available in many supermarkets https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/d0682a6c-38dd-49bd-8855-e18bd9591595/DouglasCase-01-01A.jpg Cases - Who owns Christmas? https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/a7a84a49-07fc-4741-9fd8-f308c24166a4/DouglasCase01-07.png Cases - Who owns Christmas? - Make it stand out Two can play this game. Nestlé started experimenting with Christmas presentations for Carlos V on their way to pivot the strategy towards the end of the year. *Data has been modified from original sources and is only for illustrative purposes. https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/394a60b3-be9a-41c8-aa67-de44c2ca0994/DouglasCase01-08.png Cases - Who owns Christmas? - Make it stand out A typical “Changarro” or “Tienda de Abarrotes” in Mexico https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/c6d80374-06b0-4ebe-8b33-f2a4164189e3/DouglasCase01-06.png Cases - Who owns Christmas? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/f4482ca3-8e48-4215-b3db-6e95aaf7afa6/DouglasCase01-04.png Cases - Who owns Christmas? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.douglasmello.com/cases/a-new-name-for-the-old monthly 0.5 2023-04-13 https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/42a87543-e3e0-463e-a4c1-be455869c9ac/DouglasCase-02-01.jpeg Cases - A New Name for The Old https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/41cce968-b47a-4c95-a5a6-ef2a2c3426d9/case+leao+4.jpg Cases - A New Name for The Old - “A cup of tea, please!” “Tea???” “So strange!” This exercise was inspired by the one developed by Jon Steel for Porsche in his Truth, Lies and Advertising. The difference is that here, people were asked to fill in how they see other people reacting to someone ordering tea in Brazil. https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/a7db4a24-0a23-4828-b2af-21afb2525487/case+leao+2.jpg Cases - A New Name for The Old - Make it stand out The two most common presentations of tea in Brazil. https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/00ac80c8-4aef-4582-accf-db1f4c1d10ed/DouglasCase-02-02.png Cases - A New Name for The Old - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/58c4824d-50c8-4800-8ebf-29a87d36a3e7/case+leao+3.png Cases - A New Name for The Old - “Popular people do not drink tea.” Consumers were asked to split many famous people between tea and non-tea drinkers. They naturally saw that tea could not be consumed by the most famous people… https://www.douglasmello.com/cases/how-do-you-use-this monthly 0.5 2023-04-13 https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/da3ba524-f4f6-47c0-8dca-728a287953f1/DouglasCase-03-01.png Cases - How Do You Use This? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/c3a9ff97-4db5-4050-b750-e6cebad68e2d/DouglasCase-03-04.png Cases - How Do You Use This? - Digital benchmark: Avon was already ahead of all competitors. We started digging. https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/1678847672534-XQF4HNKCMNGL171BGTIJ/GettyImages-1178543737.jpg Cases - How Do You Use This? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/30e12545-0149-4196-bcca-50a3d76a96a8/case+avon+3.png Cases - How Do You Use This? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/4fdd308e-8915-4aee-b362-95f35d4dfb6c/DouglasCase-03-02.png Cases - How Do You Use This? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/9a7d4861-357f-4b05-8aab-b6e5508116b9/case+avon+5.jpg Cases - How Do You Use This? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.douglasmello.com/cases/brand-oriented-decision-making monthly 0.5 2023-04-13 https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/d3866679-f18c-436e-b188-915b6e26718c/DouglasCase-04-01.png Cases - Nissan Global https://www.douglasmello.com/cases/category/Japan monthly 0.5 https://www.douglasmello.com/cases/category/Brazil monthly 0.5 https://www.douglasmello.com/cases/category/Mexico monthly 0.5 https://www.douglasmello.com/about-me daily 0.75 2025-03-19 https://www.douglasmello.com/more-stuff daily 0.75 2023-04-13 https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/0806c706-471f-4409-93d7-d27fc6f1fa08/silver+effie.png More stuff https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/3a154539-b746-483c-954d-5dc75f2255c9/stuff+Victoria.jpg More stuff https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/a7f723f5-1e4c-4a83-a54b-caa34e8799f0/stuff+CocaCola+FWC.jpg More stuff https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/9d878968-d276-406d-a5a2-f459459f34ff/stuff+LeaoFuze.jpg More stuff https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/21e890ef-2ff8-4a84-a453-d685ccaa6493/stuff+CocaCola+CokeThirst.jpg More stuff https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/133f89f5-5825-4ff9-a63f-ad602777d07f/stuff+EstrellaJalisco.jpg More stuff https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/54ed61b9-fad5-4849-9fe4-f6122af544e7/stuff+Radar.jpg More stuff https://www.douglasmello.com/get-in-touch daily 0.75 2025-03-19 https://www.douglasmello.com/home daily 0.75 2023-03-15 https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/a64c199e-b45c-4162-bb5d-aebf4c14a47f/DM+AUG+2022.jpg https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/d0682a6c-38dd-49bd-8855-e18bd9591595/DouglasCase-01-01A.jpg Home https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/87aa4399-bf69-470c-a756-49a21240fc5c/DouglasCase-02-01.jpeg Home https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/1678845020282-AZEE3OTJIWBWJ83D9OMM/unsplash-image-YGmk9UZMdZg.jpg Home https://images.squarespace-cdn.com/content/v1/63f88849cdd651087a13cb11/54809fd4-fc5a-4de9-b209-a83a67eed239/DouglasCase-04-01.png Home